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Overnights: ‘Zindagi Ki Mehek’ propels ZEE TV on Friday

ZEE TV delivered its best performance last night in UK ratings since it went on BARB, with ‘Zindagi Ki Mehek’ proving a success, according to exclusive data obtained by BizAsiaLive.com .

‘Zindagi Ki Mehek’ at 20:30 pulled in 30,200 viewers, followed by ‘Kumkum Bhagya’ at 21:00 with 27,900 viewers, ‘Kundali Bhagya’ at 21:30, ‘Sethji’ at 22:00 and ‘Aisi Deewangi’ 22:30 that followed all pulled in 17,900 viewers each.

Star Plus remained the market leader with ‘Yeh Hai Mohabbatein’ at 19:30 on top with 85,500 viewers, followed by ‘Mere Angne Mein’ at 18:00 with 81,800 viewers and ‘Iss Pyaar Ko Kya Naam Doon – Season 3’ at 20:00 with 76,100 viewes. ‘Tu Sooraj Mein Saanjh Piyaji’ at 19:00 with 70,300 viewers. Earlier in the day, ‘Meri Durga’ at 12:30 attracted 50,900 viewers.

On Sony TV, ‘Pehredaar Piya Ki’ at 20:30 led with 16,000 viewers, followed by ‘Yeh Moh Moh Ke Dhaage’ at 19:00 with 15,300 viewers and ‘Beyhadh’ at 21:00 with 3,900 viewers.

On Sony MAX, India V Sri Lanka Test cricket at 04:45 averaged with 10,100 viewers – peaking at 37,500 viewers, followed by the highlights package at 19:00 with 12,300 viewers.

On ZEE Cinema, movie ‘Barfi’ at 19:00 attracted 3,400 viewers.

On &TV, ‘Badho Bahu’ at 21:00 attracted 21,100 viewers, followed by ‘Agnifera’ repeat at 23:00 with 21,000 viewers and ‘Chupke Chupke’ repeat at 23:30 with 12,500 viewers.

On Colors, ‘Shakti’ was watched by 37,400 viewers at 20:00, followed by ‘Udann’ at 20:50 with 19,800 viewers and ‘Dil Se Dil Tak’ at 21:20 with 10,500 viewers.

On Rishtey, ‘Balika Vadhu’ stayed ahead with 35,700 viewers at 21:00, followed by ‘Kasam’ at 20:30 with 35,300 viewers and ‘Uttaran’ at 18:30 with 16,200 viewers.

On Hum TV, ‘Tumhari Maryum’ at 21:00 attracted 28,300 viewers, followed by ‘Oh Rungreza’ at 20:00 with 15,100 viewers.

On Geo TV, ‘Mohabbat Tum Sa Nafrat Hai’ at 20:00 raked in 11,000 viewers, followed by ‘Tere Bina’ at 22:00 with 6,600 viewers.

Above data is overnight ratings supplied by Attentional – and may change slightly after consolidated figures become available in seven days from BARB.