Overnights: ‘Alvida’ makes huge launch on Hum TV

Raj Baddhan

Senior Editor

'Alvida' on Hum TV
‘Alvida’ on Hum TV

The blockbuster new Pakistani series ‘Alvida’ on Hum TV was a runaway success in the UK last night, according to exclusive data obtained by BizAsia.

The first episode, which premiered at 20:00 last night, pulled in a huge 116,000 viewers – peaking at 150,500 viewers. The huge ratings makes ‘Alvida’ the most successful launch of any show aired on Hum TV since its launch in UK last year. ‘Alvida’ has a huge star cast led by Imran Abbas, Sanam Jung and Naveen Waqar. There was further good news for the channel with ‘Susral Mera’ at 19:30 proving very popular with 97,700 viewers at 19:30. The new series ‘ParsA’ at 21:00 also launched well with 45,400 viewers.

On Star Plus, ‘Diya Aur Baati Hum’ was back on top with 134,700 viewers, followed by ‘Yeh Hai Mohabbatein’ at 19:�0 with 124,300 viewers and ‘MasterChef India’ at 21:30 with 123,000 viewers.

On Colors, ‘Code Red’ stayed top with 35,400 viewers, followed by ‘Ashoka’ with 32,200 viewers and ‘Sasural Simar Ka’ at 19:�0 with 31,100 viewers.

On Rishtey, ‘Meri Aashiqui’ remained leading show with 69,300 viewers, followed by ‘Parichay’ with 27,000 viewers and ‘Laado’ at 21:00 with 23,400 viewers.

On Life Ok, ‘Savdhaan India’ stayed top with 29,400 viewers, followed by ‘Ajeeb Dastaan Hai Yeh’ with 27,400 viewers and ‘Mahakumbh’ at 20:00 with 26,700 viewers.

On Geo TV, ‘Piya Mann Bhaye’ at 21:00 took lead with 27,400 viewers.

Above data is an overnight rating supplied by Attentional ��� and may change slightly after consolidated figures become available in seven days from BARB.