Ofcom reviews Broadcasting Code


Media regulator Ofcom has launched a review of its Broadcasting Code, the template for rules governing TV and radio. It�۪s the first review of the Code since July 2005.

Some of the main areas for review in radio and therefore open to debate include content-related promotions: radio stations broadcasting brief promotions for products or services directly associated with the programme (e.g. the offer of a music download of a song just after it has been played).

Also being considered are venue-sponsored outside broadcasts: stations would be allowed to broadcast outside broadcasts that have been sponsored by the venue or venue owner as well as sponsored listener competition features: listener competitions could include specific references to the sponsor.

None of the above are currently allowed under the current Code, the consultation closes on Friday 4th September 2009.

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