As the competition between digital services intensifies in India, Netflix has signed up with broadband provider, Hathway to extend its reach.
The broadband service will be giving subscribers access to Netflix content. Subscribers will be able to pay for their Netflix service using their Hathway bill.
“In this smart and digital era, customers are looking at leading Internet entertainment services like Netflix to access high quality, well-produced entertainment. The soon-to-be launched Hathway set-top box will make watching streaming videos on large screens an incredible experience. The Hathway set-top box will be bundled with our high-speed, unlimited fibre-to-home monthly plans,” said Rajan Gupta, managing director, Hathway.
Netflix has beefed up its Indian content recently with original shows like ‘Sacred Games’, ‘Ghoul’ and films like ‘Lust Stories’ and ‘Love Per Square Foot’. It has also signed up a deal to stream films from Shah Rukh Khan’s Red Chillies Entertainment, Anurag Kashyap’s Phantom Films and Anil Kapoor Film and Communication Network Pvt. Ltd.