NDTV acquires GoodTimes channel

The Board of Directors of New Delhi Television Limited (NDTV) has approved the reacquisition of the lifestyle channel ‘GoodTimes’ from Lifestyle & Media Broadcasting Limited (LMBL) via a slump sale, as disclosed in filings with the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE).

Originally launched by NDTV in September 2007, ‘GoodTimes’ quickly established itself as a leading lifestyle channel, catering to audiences with content spanning fashion, food, travel, and wellness. In 2018, NDTV transferred ownership of the channel to LMBL, a joint venture in which it holds an indirect interest. The current transaction marks NDTV’s strategic move to bring the channel back into its fold.

The acquisition will be conducted on a going concern basis and aligns with NDTV’s broader strategy to diversify its operations, strengthen its strategic positioning, and enhance long-term stakeholder value.

A binding term sheet outlining the terms of the proposed transaction has already been executed between NDTV and LMBL. The deal will be formalised through a Business Transfer Agreement (BTA) and other related documentation, subject to customary conditions including corporate and regulatory approvals.

Although LMBL is a related party due to its joint venture status, NDTV has emphasised that the transaction will be carried out at arm’s length, supported by a valuation report from a registered valuer. The company further clarified that its promoters, promoter group, and associated entities do not hold any direct stake in LMBL, aside from potential indirect shareholding.

This reacquisition reflects NDTV’s renewed focus on lifestyle programming and its commitment to expanding its content portfolio in high-growth segments.