MAX launches new weekend film slot

Hindi movies and events channel, MAX has introduced a new movie slot called ‘MAX Film Club’ – which will air after the current 20:00 ‘Maha Movie’.

‘MAX Film Club’ will showcase Indian cinema’s milestone movies that have entertained audiences across generations including blockbuster titles like ‘Yaadon Ki Baaraat’, ‘Teesri Manzil’, ‘Aradhana’ and ‘Kabhi Kabhie’.

Max EVP and business head Neeraj Vyas said, “At Max it is our constant endeavour to bring novel ways to entertain our audience. Our latest offering called Max Film Club is an effort to connect with the film connoisseurs, audiences who genuinely enjoy the iconic movies from across the eras in Hindi Cinema. We believe there is an audience for this kind of cinema and we want to keep them glued to their seats on Saturday nights.”

“MAX Film Club is also a step to further enhance our recently launched weekend campaign “Saare hafte lagey raho…weekend pe padey raho” by creating a complete entertainment package over the weekend,” he added.