India, Bangladesh will travel to Sri Lanka in March 2018 to take part in a T20 tri-series that will be organized to celebrate Sri Lanka’s 70 years of independence.
ITW Consulting, India-based sports management company, has acquired in-stadia advertising and sponsorship from Sri Lanka Cricket (SLC). Sri Lanka Cricket is organizing Nidahas Trophy 2018 that will include 7 International T20’s from 6th – 18th March 2018 at the R Premadasa Stadium in Colombo. ITW Consulting won the rights as they offered value for the inventory amongst other agencies. ITW Consulting is permitted to market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially.
Commenting on the association, M.S. Muralidharan, Director, ITW Consulting Pvt. Ltd. (a Global Sports Commerce affiliate) said, “With utmost pride in bagging these rights, ITW will strive to welcome the brands around the world to build connect with the cricket fans in an innovative and engaging way. We are extremely excited with the win and our endeavor is to take the platform to the next level by building some strategic brand associations.”
Talking about the rationale behind the deal, Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd. said, “The last time that it was played was way back in 1998 when Sri Lanka had hosted India and New Zealand for a tri-series which was played in the 50-over format. While the celebration of Sri Lanka's independence should be respected, it is undoubtedly evident that the series will be an exciting platform for the brands to stand tall and cherish seamless branding experience with some of our latest in-stadia technologies.”
Jerome Lee Jayaratne, Chief Operating Officer, SLC said, “SLC is delighted to form this partnership with (ITW) Consulting that specializes in executing Multi-Faceted Brand Management Solutions. (ITW)’s International experience in this sector and especially in Cricket is well known. It’s great to be associated with such an innovative & progressive team.”