India’s top Asian network STAR will be celebrating four years of presence in the UK this week. Its two channels STAR Plus and STAR News have proved an instant hit with viewers considering the immense competition in the UK market. The channels became free-to-view last year and strengthened its relationship with BSkyB to become the first Asian channels to join its Sky Family Pack. I caught up with Suruchi Sthalekar at STAR UK to get the lowdown on what has been a rollercoaster ride for the STAR channels since their arrival here.
Read the full interview with Suruchi Sthalekar, Head of STAR UK Marketing here.