STAR Plus reign at the top shows no signs of waning, according to latest Indian viewership data from TAM.

Data from Week 13 of 2010 (21st March to 27th March) shows STAR Plus marching ahead with 314 GRPs (315 GRPs last week), occupying 9 of the top 10 slots of Hindi entertainment shows.

Colors lost ten points from 291 GRPs last week to 281 GRPs this week. ZEE TV gained 5 points despite stiff competition to entertainment channels from the ongoing Indian Premier League series. ZEE TV stood in third place with 257 GRPs.

Sony Entertainment Television Asia stayed fourth with 127 GRPs, Imagine TV with 90 GRPs and SAB TV with 83 GRPs.