Colors continues its lead as India’s most watched Hindi entertainment channel for the umpteenth week, according to data from TAM for week 8 of 2010.

Colors delivered 307 GRPs, whilst STAR Plus wasn۪t far behind with 288 GRPs. ZEE TV was 47 points behind STAR Plus, with 241 GRPs.

Sony Entertainment Television Asia was steady with 155 GRPs. NDTV Imagine rides high with the success of ‘Swayamvar 2’. It climed up the popularity chart slightly with 128 GRPs. SAB TV managed 93 GRPs.