Hotstar UK rolls out teaser campaign ahead of rebrand
Hotstar rebrand
JioStar UK has officially launched a teaser campaign ahead of the planned rebrand of streaming service Hotstar to JioHotstar.
The multi-channel campaign is live across the broadcaster’s UK portfolio, including Star Plus, Colors, and Hotstar. The coordinated push uses talent-led video reels across official social channels to build audience curiosity and suspense prior to the platform shift.
While specific details remain undisclosed, the core messaging signals content consolidation with the tagline: “A new universe is taking shape. Stay Tuned.”
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Full details on the brand identity, platform architecture, and UK rollout will be announced on Wednesday, 2nd September.
