Hotstar to rebrand as JioHotstar in UK
Hotstar is set to finally align with its India identity, with the UK service due to be rebranded as JioHotstar in the coming days.
BizAsiaLive.com understands that parent company JioStar has been working on international brand alignment for several months. This marks the first time the UK market will carry the same identity as India. Previously, services such as ‘Disney+ Hotstar’, ‘JioCinema’ and ‘Voot’ were not available in full, with only selected content offered under smaller brand extensions.
In recent months, JioStar UK has expanded its catalogue with programming from flagship channels Star Plus and Colors, alongside language‑based shows from its regional networks. The platform has also added original JioHotstar series and major film premieres including ‘Dhurandhar: Part One’ and ‘Dhurandhar: The Revenge’. It is further carrying titles not previously available in the UK, such as ‘Bigg Boss’ in multiple regional versions.
While a launch date has yet to be announced, JioStar is preparing to introduce a significantly broader streaming proposition, offering extensive hours of content for UK audiences.
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Most recently, JioStar UK reinstated the original identities Star Plus, Star Bharat and Star Gold, replacing Utsav Plus, Utsav Bharat and Utsav Gold.
At the time of filing this article, BizAsiaLive.com was awaiting a response from JioStar UK.
