Star Network is to rebrand this month to ‘Utsav’ in the UK & Europe.
BizAsialive.com can reveal that all the Star TV channels in the UK & Europe, will rebrand from Friday 22nd January – the channels will be rebranded to:
■ Star Plus HD will now be Utsav Plus HD (Sky 705, Virgin Media 803, Yupp TV)
■ Star Gold HD will now be Utsav Gold HD (Sky 717, Virgin Media 801)
■ Star Bharat will now be Utsav Bharat (Sky 704, Virgin Media 802, Yupp TV)
Gaurav Jandwani, Senior Vice President & Business Head (UK, Europe & South Africa), “As much as the past year has been challenging for all of us, it has equally brought out a sense of gratefulness and celebration for all things positive. To reiterate this sense of optimism, it gives me great pleasure to announce the brand refresh of our network from the 22nd January 2021 with the same promise of touching lives through our inspirational characters.”
The network says, “Since its UK launch over 2 decades ago, Star has established a special relationship with its loyal viewers through a string of hugely successful iconic shows. These shows have gripped viewers with countless hours of premium entertainment, with the addictive K-series dramas of early years to glossy A-List chat show Koffee with Karan, the renowned ‘Masterchef India’, the innovative ‘Satyamev Jayat’e or the recent staggering success of ‘Anupamaa’, to name a few. This special relationship has catapulted the Star Network to No.1 in the UK’s official TV ratings (BARB) for over a decade.
“As we move forward in 2021 with a sense of hope and optimism, there could not be a better time to reflect the same spirit in our brand. We are thrilled to announce that Star will rebrand its
channels to ‘Utsav’ (meaning celebration) on 22 January 2021 in the UK and Europe to celebrate positivity and energy reinforced through our loved characters. The Utsav logo, infused from the
Star logo, signifies stability and progress while the trademark swoosh pays homage to the insurmountable human spirit.”