Ex-ZEE TV Ajay Bhalwankar rejoins Sony TV

Sony Entertainment Television Asia has appointed the former ZEE TV Content Head, Ajay Bhalwankar as its Chief Creative Director, effective from 7th April.

Bhalwankar will be reporting to Nachiket Pantvaidya, Senior Executive Vice-President & Business Head ��� Channel SET. As part of his role, he will provide creative leadership and direction for the channel. He will lead the Programming and OAP teams.

Bhalwankar was previously the Programming Head at Sony TV between November 2009 and June 2011. Post that, he joined ZEE TV and has been instrumental in delivering successful and popular shows at both networks.

Announcing Bhalwankar�۪s appointment, Pantvaidya said, ���Ajay is an extremely experienced individual with a rich experience of over 20 years in Journalism and Television, spanning various roles of creating, writing, programming, producing and directing entertainment content. Under Ajay�۪s leadership I am confident that we will make the right strides towards our vision of best in class content for SET.�۝

Bhalwankar added, ���I�۪m delighted to join SET again and hope to provide valuable programming inputs across content on the channel. It is an extremely challenging role and I am looking forward to this exciting journey.�۝