Dharmatic Entertainment merges into parent company, Dharma Productions
Dharmatic Entertainment, the digital subsidiary of Dharma Productions, has officially merged with its parent company, according to a recent report in The Economic Times. The move forms part of Dharma’s broader strategy “to consolidate operations amid the changing entertainment landscape”, as the industry continues to evolve in response to shifting audience behaviours and digital growth.
The merger application was fast-tracked and has already received formal approval from both companies’ shareholders and creditors, as confirmed by official filings. Dharmatic Entertainment was originally established to focus on digital-first content, including web series and streaming projects, while Dharma Productions has long been a leading force in mainstream Indian cinema.
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This consolidation signals a streamlined approach to content creation and distribution, positioning Dharma to respond more nimbly to the demands of a rapidly transforming media environment. Further details on the operational impact of the merger are expected in the coming weeks.
