Details emerge of ZEE Cine Awards 2014

ZEE Network has confirmed details of this year’s prestigious ZEE Cine Awards, which take place in Mumbai next on Saturday 8th February (telecast later).

After creating a worldwide footprint for the Indian film industry across destinations like Macau, Singapore, London, Mauritius and Dubai, Mr Punit Goenka, ZEEL Managing Director and CEO and superstar Shah Rukh Khan announced that the 14th edition of ZEE Cine Awards will be held in Mumbai and telecast simultaneously on ZEE TV, ZEE Anmol and ZEE Tamizh on Sunday 23rd February.

Bollywood Badshah Shah Rukh Khan further announced that he will be exclusively performing at ��Lux Cozi ZEE Cine Awards�۪ this year! So, if there�۪s a one-stop shop for viewers to experience the cult popularity of ��Chennai Express�۪ and the frenzy of ��Lungi Dance�۪ LIVE, it will only be on ��Lux Cozi ZEE Cine Awards 2014�۪.

The Hindi cinema fraternity has also taken into cognizance the advantages of partnering with the esteemed property and for the first time, the Neeraj Pandey scripted film, ��Total Siyapaa�۪ starring Ali Zafar and Yami Gautam has entered into a tie-up with ��ZEE Cine Awards�۪ 2014 and interesting initiatives on this front will shortly be announced.

Mr Punit Goenka, ZEEL Managing Director and CEO, said, ���I�۪m pleased to announce that the 14th edition of ��ZEE Cine Awards�۪ will be held in Mumbai. Year on year, ZEE Cine Awards is a property with growing global reach and audience share. ZEE Media and ETC from within our network will be our media partner and Bollywood partner respectively. The success of ��ZEE Cine Awards�۪ over the years makes it an indispensable component of every advertisers�۪ media mix and this year, they will further leverage it across the network�۪s varied channels. Shah Rukh has been an integral part of every edition of ��ZEE Cine Awards�۪ over the years. We�۪re extremely glad that we will have Shah Rukh perform exclusively and only at ��ZEE Cine Awards�۪ this year.�۝

There will also be performances by Madhuri Dixit, Deepika Padukone and Yo Yo Honey Singh. The event will be hosted by Abhishek Bachchan.

���Every year the talent recognised by our viewers continues to inspire us with the depth and richness that the Hindi film fraternity represents. We will support extraordinary new films who need a platform like the ��ZEE Cine Awards�۪ to showcase it to the industry, and that�۪s why we are so pleased to support ��Total Siyapaa�۪. We are looking forward to celebrating their achievements in a fittingly glamorous way at the Awards,�۝ he adds.

Staying true to its proposition of ��Haq Hai Aapka�۪, ��Lux Cozi ZEE Cine Awards 2014�۪ will declare its list of nominations across popular categories and a transparent, hassle-free voting mechanism that will pass the baton of selecting the Best Actor, Best Film, etc to where it truly belongs…in the hands of its loyal audience! The nominations for this year’s event will be announced shortly.