DesiXpress, the British Asian entertainment weekly newspaper today announced that it has been chosen as the UK Media Partner for IIFA 2006. The International Indian Film Academy (IIFA) is (equivalent to the Oscars). The prestigious Idea IIFA Awards is an important date in the Indian film industry calendar. The event will be held between 14th-17th June in Dubai. In a press statement to Biz Asia, DesiXpress said; “Indian film cinema is an integral part of the British Asian community and at DesiXpress we are looking forward to this groundbreaking project with the spectacular experience of the Idea IIFA Awards and spreading the magic of IIFA to our readers and fans of Bollywood who are entertained by this amazing industry which promotes the very best in Indian cinema from movies, events, media, technology and production.” The publication, which launched back in 2004 will cover the event exclusively. STAR Plus will telecast the event worldwide.