Colors UK ropes in 11 sponsors for ‘Bigg Boss 15’

Raj Baddhan

Senior Editor


IndiaCast, the UK distribution arm of Colors, has announced a whopping 11 sponsors for the upcoming season of ‘Bigg Boss 11’.

‘Bigg Boss’ is a marquee show on Colors and enjoys leadership position when it comes to worldwide ratings. The show has already drawn exceptional brands to partner with Colors UK on the show – Southall Travel comes on board as the presenting sponsor, Pepe’s Piri Piri and ICICI Bank as powered by sponsors. Associate sponsors include Vitabiotics, United Kitchen & Bedrooms, Mongas, P&B Food, Alamgeer Foods Limited, East African Foods (Kenyan Chevdo), Claim Time Solicitors and Al Murad. Al Murad have also partnered as associate sponsor on Colors Rishtey UK.

Elaborating on the development, Govind Shahi, Executive VP & Head, IndiaCast International Business, said, “Bigg Boss is a show that our viewers adore and eagerly look forward to every year. The enthusiasm and excitement around Bigg Boss always runs high and so do the expectations. Our endeavour each season is to not only provide entertainment to our viewers but also create value for our sponsors and partners. We look forward to a great and exciting season of Bigg Boss this year.”

This year’s marketing campaign will revolve around the theme of “Sankat in Jungle, Phailaayega Dangal Pe Dangal” as the contestants get ready for a wild ride in the jungle with the VishwasunTREE. As a part of the marketing campaign on TV, a high-octane promo plan will be carried out across network channels along with print ads in top South Asian publications and a robust digital campaign.

Produced by Endemol Shine India, ‘Bigg Boss’ starts from 2nd October 2021, Saturday at 21:30 and thereafter air every day at 21:30 only on Colors UK, and, viewers can also catch up on the show on Colors Rishtey UK which will air the show with a 1-day delay, starting from 3rd October 2021, every day at 14:00.