Colors planning to launch ‘Bigg Boss’ in Punjabi, Gujarati & Bhojpuri
Colors’ flagship reality show ‘Bigg Boss’ is set for further expansion, with new regional editions planned in Punjabi, Gujarati and Bhojpuri.
According to industry sources, Deepak Dhar, Founder and Group CEO of Banijay Asia and Endemol Shine India, has indicated that these regional versions are expected to launch in the near future, with an official announcement anticipated shortly.
The expansion forms part of a broader strategic effort to engage diverse regional audiences and to further strengthen the franchise’s already unparalleled reach across India.
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At present, Colors does not operate a Punjabi-language channel, prompting speculation over how its parent company, JioStar, intends to position and distribute the Punjabi edition of the popular reality format.
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