Brit Asia TV to launch on Virgin Media in July

Brit Asia TV is extending its reach by launching on Virgin Media.

The popular UK Asian music channel, which has been available exclusively on Sky, will be available on the cable platform from Saturday 1st July.

Under its new ownership, Brit Asia TV has tied up with a number of events to increase its brand visibility and with its fresh mindset will be announcing a lot more new ventures to up the competition in the TV music sector. As well as B4U Music, Sony Pictures Networks has also launched its music channel, Sony Mix and soon Viacom18 is launching Bollywood music channel, MTV Beats. Brit Asia TV has an edge over its rivals for its British music content. Whether its fresh approach works, remains to be seen.

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