‘Barfi!’ goes digital with interactive app

UTV Motion Pictures have launched an interactive app for the forthcoming Ranbir Kapoor Priyanka Chopra and Ileana D’Cruz starrer, ‘Barfi!’. Aptly titled ‘The Flavour of Barfi!’, the app allows for users to make Kapoor dance, flirt, cry, love or even dance to the moods of ‘Barfi!’ in the comforts of their own homes.

Talking about the application, Kapoor said, “When UTV came to me with this concept, I loved it because it�۪s a totally new way to connect with my fans online. We shot extensively for this YouTube application and I am sure people will have an awesome time discovering the various moods and quirky styles of Barfi!.”

Shikha Kapur, Executive Director, Marketing Studios, Disney UTV, stated, “We constantly innovate in our film marketing to keep audiences engaged. Ranbir is a youth icon and has a huge online fan following, so we decided to marry the theme of Barfi! with Ranbir�۪ s charismatic personality to create an exciting new experience on You Tube that will keep users entertained for hours”.

Pravin Sharma, Head of Media Sales, Google India also commented, “It is heartening to see Indian filmmakers leveraging the interactive elements of YouTube to drive engagement and interest for their films. YouTube has become central to the film industry promotions across the globe and UTV has clearly set the bar high for the Indian film Industry with this endearing application which I am sure all our users will love”.

‘Barfi!’ is directed by Anurag Basu and is a tale about selfless love which promises to leave audiences cherishing the small things in life. It is slated for release on 14th September.