As revealed first on BizAsiaLive.com, B4U Network is launching its first General Entertainment Channel for UK audiences.
The channel called B4U Plus, will be a hybrid service, with a focus on Pakistani and Indian content including films and fictions. It will also broadcast lifestyle shows from the existing B4U library and programming from overseas.
B4U Plus will replace A Plus Europe on Sky channel 738, from Friday 15th April. Incidentally, the channel will bolster the Asian offerings in the Sky Entertainment Pack. It will join the other two B4U channels, B4U Movies and B4U Music in the Sky bundle. Previously, A Plus Europe was a free-to-air channel.