After facing delays in release, Sudhir Mishra’s film ‘Daas Dev’ seems to be in more trouble as Atif Aslam is avoiding promotions of the latest track ‘Sehmi Hai Dhadkan’.
“Atif said he will do it, but it hasn’t been done. I’m not sure why he isn’t taking part in the activity, but, as a producer, I see that work promised hasn’t been executed. He hasn’t delivered on his word.”, producer Sanjeev Kumar told Mid-Day.
Kumar believes Aslam’s hesitation is caused by politician Babul Supriyo’s recent call for a ban on Pakistani artists from Hindi Cinema. “Normally, such statements are made by fringe groups. When a minister says it, it impacts more people. But, we needed Atif for this song. He has 20 million followers on social media. Imagine the kind of traction we would have got had he promoted it.”
‘Daas Dev’, starring Aditi Rao Hydari, Richa Chadha and Rahul Bhat, will release on 23rd March.