INX Media’s music channel 9XM has launched a WAP mobile website, which will feature popular channel characters such as Bade Chote, Bheegi Billi and Betel Nuts, music reviews, wallpaper downloads, quizzes and star interviews.

Vikas Varma, Head, Music Entertainment Channels – INX Media, says, “9XM has become a part of the youth culture organically by giving young people a platform to express themselves. We have seen the Channel being watched not only at homes but in canteens, colleges, shopping malls, gyms, coffee shops and other youth hangouts. It has also taken on a life of its own on the internet with the 9XM characters being adopted by numerous social networking sites. With the launch of the mobile site, we will stay connected with 9XM viewers even while they are on the move. I am confident that the mobile site will receive an equally encouraging response from 9XM viewers.”

9XM’s WAP site can be accessed with the following URL: WAP.9XM.IN