Zoom TV to unveil new look

Zoom TV is set to unveil its new look with Bollywood actress, Kangana Ranaut confirmed as the brand ambassador.

The channel known for its Bollywood shows will be unveiling a whole new packaging and a slate of new Bollywood focused content under their new logo and tagline, “Turn On”. The new branding has been described as “fresh, frank and sexy”.

M K Anand, MD & CEO ��� Times Network, said, ���We are delighted to reveal Zoom�۪s fresh programming and unique and exciting style of presentation today. The Times Network is a unique bouquet of channels which cater to the top 2% of Indian television viewers – the discerning, top-end, premium audience. Zoom�۪s Innovative new media inspired format and its revamped and truly world-class on-air packaging will reflect this. We have always been close to Bollywood and will continue to do so with content that reflects the latest and trendiest that Bollywood has to offer with our own twist.�۝

On Kangana Ranaut being signed as Brand Ambassador, Anand said, ���Zoom has been the pioneering Bollywood channel and we are delighted to work with Kangana as the face of our new avatar. She has made a mark in Bollywood as the first real female superstar purely on her own grit and confidence. The choice of the brand ambassador reflects our new brand philosophy. We promise to inspire and lead our consumers to Turn On the next best version of themselves – to live more and better.”

Sunder Venkatraman, Vice President & Product Head ��� Zoom, said, ���Content strategy on Zoom centres around ��trends�۪ and ‘youth’, which are the hottest genres on social media today. The new offerings on Zoom will be shorter format ��� more like the T-20 of entertainment. They will vary in duration from a minute-and-a-half to seven or eight minutes to longer formats of 20 minutes; there is no fixed duration. But what is certain is that the content will really be Bollywood through fashion, gossip, style, humor, news, music, relationships and more”. He described the revamped channel on-air look as ���a fresh look and feel young packaging. Small innovations with great impact. For instance a progress bar has been used for the first time ever on television.�۝

The new look of Zoom has been designed by Mayur Tekchandaney�۪ of Briefcase with the expert internal team at Zoom.