ZEE’s Ten Sports set for brand revamp in April

ZEE Entertainment Enterprise Limited (ZEEL) is set to revamp its Ten Sports Network in the biggest way yet.

According to IndianTelevision, the portfolio of channels Ten Sports, Ten Action, Ten Cricket, Ten HD and Ten Golf, will be rebranded in numerical series, similar to Star Sports. Starting from 1st April, Ten Sports will be known as Ten 1 and so forth.

A statement to IndianTelevision said, “The decision has been taken to complement our wide portfolio of content. Instead of having one channel showing only cricket and one only football we will now switch and swap. There will be a new logo and brand message which we will unveil soon.”