ZEEL appoints Sandeep Mehrotra as COO, Ad Revenue
Zee Entertainment Enterprises Ltd. (‘Z’) has appointed Sandeep Mehrotra as Chief Operating Officer, Advertisement Revenue, effective 3rd February 2026.
In his new role, Mehrotra will be responsible for strengthening the company’s advertising revenue capabilities by harnessing the combined potential of its linear and digital businesses. He will be based at the company’s Mumbai headquarters and will report directly to Chief Executive Officer Punit Goenka.
Mehrotra brings extensive experience in leading large‑scale P&L operations, multi‑portfolio monetisation and enterprise growth across complex, consumer‑facing sectors. His remit will include enhancing advertising revenue, building scale and ensuring that the company continues to deliver meaningful value to its advertisers. He will play a key role in shaping strategy, driving innovation and accelerating revenue across both broadcast and digital platforms.
Laxmi Shetty will continue to head the advertisement revenue vertical for Broadcast & Digital, with a focus on further strengthening the company’s commercial performance under Mehrotra’s leadership.
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Commenting on the appointment, Goenka said, “The evolving entertainment landscape demands sharper monetisation strategies that are outcome‑driven and platform‑agnostic. As we enhance our revenue generation capabilities for sustained future growth, we are also taking strategic steps to strengthen our leadership with experienced professionals. I am pleased to welcome Sandeep, whose deep understanding of the advertiser ecosystem and expertise in building integrated monetisation frameworks across linear and digital segments will be pivotal in driving sustainable and diversified growth for the company. I look forward to working closely with Sandeep and the team to build a stronger, converged revenue model aligned with our long‑term ambitions.”
Mehrotra added, “I am delighted to join ‘Z’ at such a significant juncture, as the company builds a robust monetisation engine for the future. Its long‑term aspirations present a unique opportunity to deepen engagement with advertisers and deliver meaningful value. With ‘Z’s strong presence across both linear and digital platforms, I look forward to leveraging these strengths to shape a more integrated and scalable advertising ecosystem.”
He previously served as Head of Advertisement Sales, Network Channels at Culver Max Entertainment Pvt. Ltd. (formerly Sony Pictures Networks India).
