ZEE UK ropes in Lyca as sponsor for ZEE Cine Awards

ZEE Cine Awards 2016
ZEE Cine Awards 2016

ZEE Network UK has roped in Lycamobile to sponsor a category at this year’s ZEE Cine Awards.

It’s been confirmed that International Icon of the year award will be sponsored by UK�۪s one of the leading mobile virtual network operator Lycamobile as Lyca International Icon of the Year Award.

Subaskaran Allirajah, Chairman of LycaMobile says ���I am delighted that for the first time Lyca Group is associated with the ���Lyca International Icon of the year award�۝ at ���Zee Cine Awards 2016�۝. This marks an important step in our engagement with the film industry of India.�۝

Neeraj Dhingra, CEO, Europe says, “It is a pleasure to have Lyca as one of the key sponsors at the Zee Cine Awards giving away the Lyca International Icon of the year award. Lyca has been a special client of ZEE over the past several years and now this presence at the Zee Cine Awards which will help connect with ZEE viewers across the world strengthens this relationship. Lyca�۪s presence across 20 countries in the world and their reach complements our philosophy ���Vasudhaiva Kutumbakam�۝ – The World is my Family. We look forward to forging many such partnerships in the future.”

The ZEE Cine Awards 2016, which take place at Reliance Jio Gardens, Bandra, will be hosted by Shahid Kapoor and filmmaker Karan Johar. The award night will witness great performances from quite a few Bollywood celebs right from Anil Kapoor to Sonakshi Sinha.

ZEE Cine Awards recognises outstanding film achievements and is the truest measure of viewers’ choice in movie awards. Maintaining the legacy of a transparent judging process, the jury this year too, is a brilliant mix of senior and renowned members of the industry like Rakesh Roshan, Anurag Basu, Prasoon Joshi, Resul Pookutty, Leena Yadav, Ravi K Chandran , Shantanu Moitra . The panel members will be picking actors and technicians who will be nominated for their excellence in cinematic achievements and then pick the winners. The jury will select the best in the field of acting, direction, music and cinematography.

The ZEE Cine Awards 2016 will broadcast globally on ZEE channels on Saturday 5th March.

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