ZEE TV gets innovative to promote new season of ‘DID Super Moms’
ZEE TV have gone all out to promote their upcoming new show ‘DID Super Moms season 3’ in India.
In the run-up to the much-awaited launch, the channel has set out on a promotional blitzkrieg across the country to ensure that the new season creates mass hysteria of an unforeseen magnitude. With an aim to salute mothers across India who have always put their family interests before their own but are now finally on their way to give wings to their own dreams, ZEE TV conducted several ingenious activities across the country. A social experiment in prominent malls of Mumbai and Ahmedabad asked mothers and their children questions about each other. At the end of this experiment, a touching montage highlighting how our mothers literally live their lives around us and how little we, as their children, know about their personal dreams and aspirations was created.
Another interesting coup pulled off by the marketing team at Zee TV is a reel put up by none other than popular television actor Rupali Ganguly – where she turns into a cheerleader for her mother who had auditioned for ‘DID Super Moms’ in 2013 and every other super mom in the country. Re-living that memory, she danced to the title track of the show. Rupali extending an arm of support to the new batch of Super Moms who are setting out to pursue their own dance passions and carving an identity of their own with the support of their own family sits beautifully in sync with the journey of her popular on-screen character. This hook step challenge she participated in is called #SuperMomKaSuperStep and it has brought the entire dance influencer community together where children along with their Super Moms are recreating the hook-step that was kickstarted by the judges – Remo D’Souza, Urmila Matondkar, Bhagyashree Dassani & host Jay Bhanushali. While these dance reels have gone viral, social media is also buzzing with heartening messages from people across the country encouraging women to follow their dreams and passions.
Another layer to the campaign had influencers Bhavin Bhanushali of Mumbai & Yuvraj Dua of Delhi drive people’s attention to volunteers lining the streets in both the metros with placards that read – ‘Khana Time Pe Kha Lena Beta’, ‘All The Best, Beta’, ‘Phone Kyun Nahi Uthate Beta?’ indicating the selfless and nurturing attitude of mothers who take care of their family. A pertinent question was raised where the people of Mumbai, Delhi & Ahmedabad were asked – How many of you ask these very questions to your mother? These posts populated under #JustSuperMomThings urged viewers to think more about our mothers, their goals and aspirations and join ZEE TV in its journey of celebrating the dreams and passions of India’s mothers on ‘DID Super Moms’.
