ZEE partners up with Bengal Super League; starting in October 2025
ZEE Entertainment Enterprises Limited has been announced as the exclusive television partner for the forthcoming Bengal Super League (BSL), officially launched in Kolkata earlier this week.
The launch event was attended by key dignitaries from the Indian Football Association (IFA) including President Mr Ajit Banerjee and Secretary Mr Anirban Dutta, along with notable football veterans and representatives from Shrachi Sports, including Managing Director Mr Rahul Todi and Chairperson Mr Tamal Ghosal. ZEE’s delegation was led by Mr Samrat Ghosh, Chief Cluster Officer – East, North & Premium Clusters (ZEEL), and Mr Bavesh Janavlekar, National Head of Zee Sports, alongside prominent members of West Bengal’s sporting fraternity.
Set to commence in October 2025, the inaugural season will introduce a player draft system, designed to foster fairness and provide a competitive stage for emerging football talent across the state. The league will also serve to energise local fanbases with a thrilling sporting experience at district level.
Shrachi Sports, through a formal 10-year agreement with the IFA, has been appointed the licensee partner for BSL and has successfully onboarded ZEE Sports as the league’s official media partner.
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All matches will be broadcast live on ZEE Bangla Cinema, bringing high-octane football action to homes across the region. The partnership is expected to inject glamour, wide visibility, and momentum into the tournament, blending sport and entertainment for mass appeal.
Commenting on the association, Mr Bavesh Janavlekar said: “We are delighted to resume our sports journey with football, particularly in West Bengal. The Bengal Super League stands out for its commitment to harnessing grassroots talent across districts, making it the perfect fit for Zee Bangla Cinema—one of the most deeply embedded and widely viewed channels in the region.”
He added: “As we embark on this journey, our aim is to build a lasting legacy for football enthusiasts throughout Bengal.”
