ZEE Network’s flagship current affairs channel ZEE News will be undergoing a transformation this week with a bundle of new graphics including an ident, studio set and tagline.
According to the station’s new Consulting Editor, Punya Prasoon Bajpai, formerly a Channel Head of Sahara Samay, the revamped and new look channel would return to hardcore serious news with focus on reporters and reporting, heralding the comeback of channel’s news properties. “Our weekly news shows ‘Inside Story’, an investigative programme and ‘Special Correspondent’, a hardcore programme on field reporting, would be back on the channel. So, would the daily prime time ‘Metro News’,” Rao added.
He further informed that ZEE News would add four new properties a reporter-based weekly show; ‘Halla Bol’, a soft investigative programme on public issues; ‘Kahiye Janab’, a talk show featuring VIP, which would be hosted by Swati Chaturvedi. Bajpai would do a hard talk show, while a daily religious news and spiritual wellness programme, ‘Manthan’, is also being introduced.
A number of daily shows on the channel are being rebranded in line with the new channel positioning. The daily Bollywood show, ‘Bole to Bollywood’, will be renamed ‘ZEE Multiplex’ to give it a modern touch. The show ‘Miyan Biwi aur TV’ will now be called ‘House Arrest – Serial ki Grifat Mein’. Astrology show ‘Bachke Rehna’ will have a new face in the form of Tarrot card reader Ruchira along with astrologer Sandeep Kochar.
“We are completely overhauling our sets along with improved graphics, headlines, fonts and effects, and using soft pastel colours to give a cool and confident look to the channel,” Rao further said.
ZEE TV UK currently broadcasts three bulletins per day from ZEE News India – these will also result in changes on the same day as the revamp. ZEE Cinema UK’s ‘Bole To Bollywood’ will change to ‘ZEE Multiplex’ too.
ZEE Network’s other channels including ZEE TV, ZEE Cinema and ZEE Sports will also be revamping later this month. Keep it with BizAsia.co.uk for more.