ZEE News revamp targets younger viewers

Raj Baddhan

Senior Editor

ZEE News undergoes makeover
ZEE News undergoes makeover

ZEE News is hoping to reach out to a younger audience after it unveiled its new look and strategy.

The Hindi news channel has revamped to build a more contemporary and dynamic image without compromising on the seriousness of authentic news.

he new look is clutter free, contemporary and resonates with the aspirations of an evolving audience. The programme packages, the promos, the choice of colours, the hue, and the look and feel have been transformed. The effort is to create new colours and fresh looks of a bold, dynamic and modern India.

The channel’s new slogan ��Khabrein Aapke Rangon Mein�۪, ZEE News aims to reach out to the youth who are confident.

In a statement, the channel said: “News is never black & white. There are many shades, many hues to all news. ZEE News will give you news that mirrors the true colours of your life. ZEE News will empower you, take you behind the scenes, unleash the power of thought and give you a platform to build a better nation.”

“ZEE Media Corporation has always been at the forefront of providing an essential platform in bringing behavioural change in Indian citizenship, especially youth. It strives to be an initiative to sensitize and encourage people to take adequate steps to change societal perception and more so for the next generation. As a responsible media house, ZEE Media Corporation has been committed to engage the youth of India whose contribution is crucial for a stronger and sustainable society,” said the statement.

Alok Agrawal, CEO, ZEE Media Corporation, said, “ZEE News will be the youth�۪s preferred news channel. The aim is to be their eyes, ears and conscience. The channel will be in tandem with their world, in sync with their energy. With ��Khabrein Apke Rangon Mein�۪ we will interact with them, touch their life and wear their pride. We aim to empower, influence and impact the opinion of this youthful and vibrant India ��� for we believe in ��Soch Badlo Desh Badlo�۪.”

Sudhir Chaudhary, Editor, ZEE Media Corporation, said, “In today�۪s scenario the youth is interested in what is happening nationally and globally. Our efforts will be to reach and connect with the viewers, specially the youth, and provide them news which is contemporary, vibrant and topical. With ��Khabrein Aapke Rangon Mein’, ZEE News will continue to strengthen its credibility and trust, and will be always on the side of the truth. We are now refreshed, rejuvenated and recharged to grow bigger, brighter and better.”

ZEE News is also expected to launch in the UK in the coming weeks.