ZEE Network sells more cricket to Eurosport

In an ongoing alliance between ZEE Network and British Eurosport, the two broadcasters have signed a deal to share more upcoming cricket.

ZEE Network, which holds the rights to the forthcoming Test Series between Sri Lanka and West Indies, will now also simulcast on British Eurosport, from Monday 15th November.

The deal consists of British Eurosport showing live coverage of the three-Test series as well as five one-day internationals and a one-off Twenty20 match throughout November and December.

The West Indies Tour of Sri Lanka follows the channel’s broadcast of the ongoing series between Pakistan and South Africa which saw Test cricket make its debut on Eurosport television in the UK.

The first Test starts on Monday 15th November in Galle, with Colombo the venue for the second Test later this month from Tuesday 23rd November.

The third and final Test takes place in Kandy from Wednesday 1st December.

Managing Director of Eurosport in the UK, David Kerr said, “Cricket is proving to be a real hit on British Eurosport and we are delighted to be able to offer our viewers yet another excellent international series in 2010. In addition, we hope it will bring new sports fans to the channel at the end of what has already been record year for our ratings in the UK.”

Govind Shahi, Head of Business, ZEE Network Europe, added, “I am delighted with British Eurosport and Zee’s on-going association and am confident that the coming cricket series will be pivotal in further popularising the appeal of cricket in the UK.”

On ZEE Network, the matches will be shown on ZEE Cafe, which is currently only available to satellite viewers. With this deal, viewers on the cable platform will be able to watch the matches on British Eurosport.