ZEE Network picks up global rights for TOIFA

Raj Baddhan

Senior Editor

Times Of India Film Awards (TOIFA)
Times Of India Film Awards (TOIFA)

ZEE Entertainment has confirmed that it has acquired the global telecast rights, excluding India, of the Times Of India Film Awards (TOIFA), which take place in March.

The second TOIFA, will be held on 17th and 18th March at the Dubai International Stadium.

Coverage will be broadcast in Europe, America, Middle East, Pakistan, Asia Pacific and Africa.

ZEE Entertainment Middle East CEO Mukund Cairae said, ���It�۪s a privilege to associate with TOIFA as an exclusive broadcast partner, as ZEE is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region as we have acquired international telecast rights. With Zee�۪s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.�۝

ZEE Entertainment Middle East chief content, creative officer Manoj Mathew said, ���At ZEE, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.�۝ ���The event offers great entertainment with performances by some of the biggest Bollywood icons. We are thrilled to partner with the event, which will further delight our viewers not only on-ground but also broadcasting it on ZEE Cinema and ZEE Aflam for the region,�۝ he added.

Varun Dhawan, who will be one of the star performers in TOIFA 2016 presented by Splash and Gulf Air said, “TOIFA was one of the first platforms where I was nominated for my work, in the best Debutant Actor Male Category for Student of the Year. I am thrilled to be associated with this amazing platform and announce TOIFA 2016 in Dubai. Look forward to catching all Bollywood fans on 18th March at Dubai International Stadium and promise you a fabulous TOIFA weekend.”

Last year’s event was broadcast on Sony Entertainment Television Asia.