ZEE Music launches reality Item Bomb search

With the success of India’s Best-Cinestars Ki Khoj over on ZEE TV, ZEE Music is the latest channel from the network to launch its reality TV show.

The channel is well on the way to gain huge exposure thanks to its latest marketing strategy. ZEE Music, in association with Sanjay Gupta’s production company White Feather Films will hunt the next big star from thousands worldwide. The successful applicant will star in Sanjay Gupta’s new movie Musafir alongside Sanjay Dutt, Anil Kapoor and Sameera Reddy.

In a statement to Biz Asia, the channel explained further on its latest weapon to win over viewers’. “This concept has been specially created by ZEE Music to hunt for a vivacious talent for Bollywood. ZEE Music will go across four cities in India – Mumbai, New Delhi, Kolkata and Bangalore and two International destinations – London and Dubai, which are two strong markets for the ZEE Network. ZEE Music’s association with Musafir is providing a tailor made platform for all the aspiring youngsters. The winner of Item bomb will get a chance to be cast opposite Sanjay Dutt in an item number, ” offered ZEE Music’s business head Yogesh Radhakrishnan.

Sanjay Dutt was quoted in a company release as saying, “I am glad that my company White Feather Films has tied up with ZEE Music. They both are dynamic and with Item Bomb they will rock.” Whilst Gupta offered, “We are thrilled and excited to associate with ZEE Music – The Sound of India, and we are sure to discover a perfect 10, who will be able to pair with the rock star of Bollywood, and our very own Sanjay Dutt.”