ZEE Music will be revamped in February with the addition of new shows from sister channel ETC Entertainment in India.
ZEE Music UK has been trailing behind rival B4U Music in the popularity stakes and hopes the recently launched shows (B News, Wild 10, Just Out, Hip Shakers) along with the new ones planned can further strengthen the position of ZEE Music.
Viewers may recall, ZEE Music UK has previously shown ETC Entertainment shows, these were discontinued temporarily to make way for other programmes. Some of these shows, however, are making a return next month.
A new show called ‘Top Gear’ will air daily at 07:00, 12:30 and 18:00. The latest film promos will be shown in ‘Hit List’ daily at 09:00 and 21:00. A mixture of released and non-released movie tracks will occupy the 14:00 slot in the shape of ‘Mix Masala’.
With these shows, the channel is increasing its film music content. Non-film music will also be visible but without much emphasis. Popular strands like Phat Trax۪ and Remix Factory۪ and the Bhangra jukebox ZEE Music Box۪ will continue as per normal.
The revamped schedule goes live from Thursday 1st February.