ZEE Media announces new strategy for ZEE Hindustan

BizAsia Correspondent



ZEE Media has announced a restructuring for its news channel, ZEE Hindustan.

The company said it will diversify its current bouquet by launching a new documentary channel and moving content from ZEE Hindustan to digital consumers.

“The brand is being re-imagined to meet the ever-evolving changes in consumer preference for content, with the group envisioning a whole new approach to connect its content to its audience where they are,” the company said in a statement.

It further stated, “We are changing the way of news presentation which will be more fresh. It’s more of current affairs channel in a format that resonates with the next generation.”

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