ZEE launches record label, ZEE Music Company

ZEE Network has confirmed the launch of its record label, ZEE Music Company.

The ZEE Music Company plans to acquire the music rights of over 20 major Bollywood movie titles in the current financial year.

At the launch of ZEE Music Company, Punit Goenka, MD and CEO of ZEE Entertainment Enterprises Limited said, ���ZEEL has always been a leader in the media and entertainment space, be it films or television, and branching out into the music label space gives us an opportunity to widen our business. The music industry is a large playing field and there is scope for us to explore the opportunity in this market. Technology has also emerged as a key transformer of the music industry and digital revenues are driving growth in the market. Since we are a content company, it is essential to own intellectual property as content is the king.�۝

Anurag Bedi, Business Head and EVP, ZEE Music Company (ZMC) said, ���It�۪s a great space to be in, as music is something that is consumed universally. The Hindi film industry is currently in its best phase musically and there is a plethora of talent. We had been toying with this idea and finally we have entered this space.�۝

Talking about the acquisitions, Anurag said, ���We are thrilled at having acquired the rights to the music of the Akshay Kumar-Sonakshi Sinha starrer ��Holiday�۪ which is jointly produced by Reliance Big Entertainment, Sunshine Pictures and Hari Om Entertainment Company.�۝

���We have also partnered with Fox Star Studios and signed the latter for the music of 5 of its Hindi releases for the year, including the Saif Ali Khan and Riteish Deshmukh starrer ��Humshakals�۪, Hrithik Roshan and Katrina Kaif starrer ��Bang Bang�۪ and one of the most anticipated releases of the year ��Bombay Velvet�۪ starring Ranbir Kapoor and Anushka Sharma�۝; Anurag further added.

ZEE Music Company has inked deals with Dharma Productions and Excel Productions.