Willow TV has acquired the exclusive media rights for Indian Premier League 2017 (IPL) in the United States.
The service provider last aired the IPL in 2014 and proved a stomping success.
Talking about the deal, Willow TV CEO, Vijay Srinivasan said, “Willow is delighted to bring exclusive live coverage of the VIVO IPL 2017 to our viewers across television and digital platforms. Viewer interest for cricket in the US stands at unparalleled levels, as over 1.4 million households watched the ICC World Twenty20 on Willow in 2016. We look to continue to set new all-time high ratings this year. The IPL is the crown jewel of professional Twenty20 tournaments, and cricket fans in the US are in for a treat when the tournament kicks off on 5 April.”
The tenth season of the IPL, starts on 5th April 2017 with Sunrisers Hyderabad going head-to-head with Royal Challengers Bangalore.
Willow TV is a part of Times Internet.