Youth icon, Virat Kohli visited the City of Pearls today to inaugurate the flagship store of his menswear fashion brand Wrogn co-founded by him & Ms. Anjana Reddy CEO, Universal Sportsbiz Pvt. Ltd. This is Wrogn�۪s first exclusive brand outlet (EBO) in Hyderabad, which is followed by Wrogn�۪s store in Mumbai. The company plans to open 20 EBOs this year and 100 EBOs in the next 3 years through the franchise route.
Virat interacted with his fans at the EBO in Forum Sujana Mall and posed for pictures at the mall event. He also launched an exclusive range of footwear under the Wrogn brand that includes sneakers, flip-flops, skateboards, drivers and more!
Commenting on the Wrogn�۪s Spring/Summer 16 collection, Virat said, ���Our range of summer collection consists of varied colours and styles from vibrant to light pastel suitable for all age groups. Available for various occasions from bohemian quirky to sharp semi-formal to casualwear, this collection has my sense of styling and will connect with the urban youth. We want a brand that the youth talk about, share, and either love or hate, there can be no middle ground.�
On the store inauguration, Anjana Reddy, Founder and CEO of USPL said, ���We are thrilled to have Virat at the Wrogn store in Hyderabad. Wrogn has grown as a brand within a very short-span of its existence and has created an army of loyalists. The EBOs reflect the brand personality which is personally curated by Virat and his signature is clearly visible in everything Wrogn does. The range of footwear launched today is a natural extension and a move towards making Wrogn the definitive menswear fashion brand, particularly among the youth.�
The grand opening by Virat and Anjana took place with a ribbon cutting ceremony of this uniquely designed Wrogn store, which showcases the brand�۪s unconventionality. The theme of the store is that of an inverted tunnel with key features, which resemble an upside down road. The store features a road that runs on the ceiling with an actual car coupled up with a barricade, upside down mannequins and a trial room designed as a fire exit hall with ladders on the wall. The Wrogn store reflects the brand philosophy i.e. different perspectives of life.
The Wrogn store promises to provide customers a one-stop shop for swanky styles at affordable prices. Spread across 1,000 square feet, the store offers more than 250 designs and a glimpse into its latest and trendy Spring / Summer 2016 collection which comprises of shorts, semi-formal shirts, t-shirts, trousers and denims along with Footwear and is available at a price range of INR 999 and upwards.