Virad Kaul has been confirmed as ZEE Network’s new Territory Head, overseeing tge broadcaster’s business in the UK and Europe.

Virad was earlier the CEO of ZEE Turner Ltd, the joint venture company between the two media conglomerates ZEE (ZEE Entertainment Enterprises Limited) and Turner International.

Virad joins ZEE Network with an impressive track-record of over 25 years of experience in high-profile, strategic roles spanning telecoms and FMCGs in leading organisations such as Idea Cellular, Gillette and Godfrey Phillips.

The company has aggressive growth plans for expanding its subscription and advertising revenues. As the new territory head, Virad۪s experience and strategic leadership will be instrumental to the successful implementation of those plans.

Virad Kaul, Territory Head, ZEE UK and Europe, said, The opportunity to develop and expand Zee۪s UK and European business is an extremely exciting proposition. With a bouquet of six successful channels, an established and experienced team and an enviable reputation established over the past 16 years, the territory offers a great foundation to build upon.۝

Virad replaces Govind Shahi who left the organisation earlier this year. Virad will be based in the company۪s London office and assumes the position of Territory Head for UK and Europe with immediate

effect.