Vikas Bahl loses endorsement due to ‘Shaandaar’ failure?

Vikas Bahl who directed the immensely successful ��Queen�۪ last year is being looked at in a different light since the failure of his last directorial ��Shaandaar�۪ which hit theatres last month. So much so has the change been apparent that it seems the director has lost out on an endorsement deal.

It�۪s thought that Bahl was to be a brand ambassador for a cellphone brand which has since dropped him. ���Vikas earned a lot of popularity and respect after ��Queen�۪ (2014) won critical as well as commercial acclaim. To top it all, the film won a National Award. So, this particular company was�� excited about signing him as their brand ambassador. After initial talks, they wanted to go ahead with the deal. However, it has fallen through�۝, said a source, according to Mid-Day.

���They are clear about having a filmmaker on board, instead of an actor. Although they are yet to finalise their brand ambassador, we hear Vikas was dropped after Shaandaar tanked at the box office and his image took a bit of a beating�۝, concluded the insider.

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