Vidya’s unconventional films rule at the box office

Vidya Balan�۪s latest releases ‘The Dirty Picture’ (2011) and ‘Kahaani’ (2012) have both proved to be huge box office hits.

Making an unconventional film is always risky for film-makers, as these types of films are not always accepted by many of their viewers, which is why the huge success of both films had come to a surprise for many; ��Kahaani�۪ in particular.

Enriching on how successful the film has become, Hindustan Times stated “Made for��Rs.��5 crore, the thriller has netted around Rs 65 crore in 5 weeks��_” The outlet��also went on to state��that the film succeeded financially among its competition films ‘Agent Vinod’ (2012) and �۪Housefull 2′ (2012).

Vikram Malhotra, COO, Viacom 18 Motion stated ���It has proved that if content is strong, well presented and marketed right, even if unconventional, the gender of the protagonist is not an issue��_�۝

Sujoy Ghosh, the director of��’Kahaani’, also remarked ���I hope that Kahaani will bring a new set of rules that propagate the belief that there are no rules in cinema. Backed by a producer willing to take a chance, you can be bold and brave as far as content and format goes.�۝

It seems conventions are not only being tested but also transformed. It remains to be seen whether��film-makers will take inspiration with yet more woman-centric topics and also if they carry on being as successful��as the��last two offerings of the same genre��have proved to be.