As revealed first on BizAsiaLive.com, Bollywood actress, Alia Bhatt has been officially unveiled as Star Plus’ brand ambassador.
Bhatt has been seen in the first channel promo, which gives viewers a taster of the channel’s new philosophy ‘Rishta Wahi Baat Nayi’.
The new brand video has the song rendered by Sunidhi Chauhan and Chandni RMW. Its been composed by Ram Sampath and written by National Award winning lyricist Swanand Kirkire.
Oscar-winning music composer A R Rahman has composed the brand signature tune for the channel.
AR Rahman noted, “While composing the sound identity for Star Plus, I kept in mind the need to create something memorable, inventive and creating a sense of warmth. The tone had to be young, uplifting and joyous while capturing the beautiful journeys of the variety of characters showcased on Star Plus.”
Star Plus unveiled its new channel ident today during the Indian Premier League final as the official broadcaster.