Vibrant Airtime Sales signed as BritAsia TV’s ethnic sales house

Lakh Baddhan

Senior Editor


The Vibrant Airtime Sales Ltd (VATSLtd), a brand-new Media Sales house has been signed as the exclusive ethnic sales agency of BritAsia TV (BATV).

VATSLtd brings together a team of professionals with significant experience accumulated over the last two decades in the field of ethnic media marketing, sales, and public relations. It’s founder, Vishal Johal also brings an enviable record of delivering successful results of growth to various media outlets.

BATV though primarily aimed at the British Asian audience, has seen diverse communities across the UK turn to the channel for the latest in Punjabi Bhangra, Urban and Hip-Hop music. It launched in 2008 and is available on Sky Channel 767.

Tony Shergill, CEO of BritAsia TV said, “I am delighted and excited about our partnership with VATS as the exclusive Ethnic sales house for our channel, which is the number one choice for British Asians. I am confident that this deal will be mutually beneficial to both, and together we can go from strength to strength.”

Vishal Johal, founder of VATS, commented, “BritAsia TV is a household name, leading the market with its high-quality content and high viewership ratings. I am thrilled Tony and the team at BATV have entrusted us with this exclusive deal. I look forward to continued success for both parties in the future.”