New variety entertainment channel Rishtey has launched in the UK today.
Rishtey is Viacom18’s second channel in the mass Hindi entertainment space after its flagship channel Colors.
Rishtey launched in the UK by IndiaCast and promises to offer ‘variety entertainment’ showcasing content from a spectrum of genres including format shows, fiction, music, news and more. Rishtey will be the latest addition to the Viacom18 bouquet of channels that currently includes six entertainment channels ��� MTV, Nickelodeon, Vh1, Colors, Sonic, Comedy Central ��� and the film business, Viacom18 Motion Pictures.
Commenting on the new channel, Sudhanshu Vats, Group CEO ��� Viacom18, said, “While we have a horizontal presence across television entertainment, with the launch of ��Rishtey�۪, we now begin the phase of strengthening our presence in each vertical as well.”
Rishtey has launched on Sky Digital channel 831, whether the channel decides to launch on other platforms is yet to be seen.