After successfully organising AIB live in the UK, IndiaCast has appointed Vasdev Tuli, an experienced hand in the Industry. Tuli with his expertise in advertising sales will focus on specialty channels namely MTV Beats, Rishtey Cineplex and News18 along with live events which has been recently introduced into the IndiaCast portfolio.

Having worked with ZEE TV, Lyca Radio in UK and across various media houses in India, Tuli brings in a rich experience of 20+ years in the broadcasting business. At IndiaCast, he will be responsible for spearheading ad sales revenue of the above mentioned channels and share of voice across ethnic advertisers in the UK.

Govind Shahi, Business Head, IndiaCast, commented, “We see great potential in our already established brands and feel that this is the right time to explore and create new opportunities in the advertising sales domain. Vasdev is a seasoned professional and I am certain of him creating a positive impact in the business with increased revenues. I wish him all the very best and welcome him to the IndiaCast family.”

Tuli will head sales for the network’s specialist channels. Raman Raikhy continues as Head of Sales for Colors and Rishtey Europe along with the distribution for all channels.

Both Tuli and Raikhy will report into Shahi.