UK ratings: Zing falls below Sunrise TV

ZEE’s lifestyle and music channel, Zing is facing a tough time in the UK ratings currently after falling below Sunrise TV and just inches ahead of Sahara One.

The popular channel has recently been widely promoted on the back of new shows but has had an upheavel task to sustain viewership in the past month.

According to official data from BARB for Week Ending Sunday 5th August, Zing’s weekly reach stood at 253,000 – down from 339,000 the previous week. Its the fourth consecutive fall in audience over the past month.

Sunrise TV was hovering around with an audience of 270,000, while Sahara One has been steady with a weekly reach of 232,000.

Star Plus remains the market leader with a huge audience of 1,214,000, which includes viewers for Star Plus HD too. UMP Movies was the second most watched UK Asian channel with 822,000. ARY Newas was third with a reach of 527,000. Rival, Star Gold had a weekly reach of 522,000. Star Life Ok had a reach of 444,000.

UMP Stars continues to struggle at the bottom with a weekly reach of just 166,000.