UMP Stars fails; to bid adieu to UK viewers

UMP Stars launches on Sky Digital in UK
UMP Stars launches on Sky Digital in UK

The latest round of UK Asian TV ratings show newcomer UMP Stars inching closer to Sony SAB TV.

Data released by BARB has put UMP Stars’ weekly reach at 167,000 for week ending Sunday 1st July, that’s up from 87,000 in the previous week – in its third week of launch. Sony SAB TV was just ahead with a weekly reach of 171,000 (down from 195,000 last week).

Star TV’s Star Plus, Star Life Ok and Star Gold all were down too in terms of weekly reach.

UMP Movies was back from 646,000 to 732,000 this week.

Zing was down slightly from 524,000 to 491,000 this week.