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UK ratings: Sahara One picks up pace

Sahara One starts off well as free channel
Sahara One starts off well as free channel

Sahara One has added 54,000 new viewers to its audience over the past seven days, according to latest data from official audience measuring body, BARB.

The channel is on a ratings high since it went free-to-air in June. Sahara One’s current weekly reach stands at 326,000 for week ending Sunday 19th August. Sahara One is now just inches behind ZEE’s Zing with a weekly reach of 374,000. Sahara One has overtaken Sunrise TV, which has been struggling with 240,000.

Star Plus remains the UK’s most watched Hindi entertainment channel with 1,082, followed by UMP Movies with 776,000. Star Gold and Star Life Ok were next with 560,000 and 542,000 respectively.

Sony SAB TV has also imrpoved its performance with 265,000, meanwhile UMP Stars seems to be hovering around the 199,000 mark.

In the news genre, Al Jazeera English has 615,000, while ARY News was up slightly from 489,000 to 491,000.